What makes a thought or event worthy of posting on Facebook?

FOR IMMEDIATE RELEASE AND ENJOYMENT
Adaptive Digital Technologies is pleased to introduce Snowbot (TM) 1.0. Snowbot isn’t much to look at, but it packs plenty of Digital Signal Processing horsepower. The first its kind, Snowbot’s senses are driven by eight Texas Instruments TMS320C6000 series Digital Signal Processors (DSP) chips. Two DSPs at the top of [...]

What motivates a business to expose its trade secrets to its competitors via open-source software? And, is it a good thing?